How do we inspire activism? Through alternative means?

 Jake Malliki and Band's performance at a Celebration of Music for the live broadcast of Silakut Live From the Floe Edge.

The late Charlie Adam's Family's performance of his songs at a Celebration of Music for the live broadcast of Silakut Live From the Floe Edge.

Outtakes from Angirattut (Coming Home), by Zacharias Kunuk 

 Outtakes from "Coming Home" (Angirattut)

I've been feeling a bit discouraged lately, with the sheer amount of stuff that it seems to me that so many people just don't care about...even when it directly or indirectly affects them! So I'm interested in ways of inspiring activism. What do you think?